the kure | strength repair shampoo

a bond fortifying shampoo that luxuriously lathers + is clinically proven to strengthen damaged strands due to everyday stressors, heat + chemical treatments.

who it’s for

all hair types 1–4c experiencing damage
best for high porosity hair

why it’s special

this shampoo’s luxe lather gently cleanses while working to strengthen + reduce breakage.

• 2x stronger*+ 55% less breakage* hair after one use.
• safe for strands: clinically proven to be safe for color-treated hair.**

*after 1 use when used as a system, clinically proven.
**clinically tested when shampoo + conditioner are used as a system.

• 2x stronger*+ 55% less breakage* hair after one use.
• safe for strands: clinically proven to be safe for color-treated hair.**

*after 1 use when used as a system, clinically proven.
**clinically tested when shampoo + conditioner are used as a system.

for the kure your hair is bound to bond with:

1. massage a quarter-sized amount of the kure strength repair shampoo through wet hair focusing on the roots. rinse.
2. double cleanse. the first time to cleanse, and the second time to reap all the benefits this shampoo has to offer. fully rinse out.
3. for best results, follow with the kure strength repair conditioner.
4. use as part of your wash care routine.

liter pumps how-to:
the pumps will need to be opened/unlocked prior to putting them in your liter-sized bottles — these pumps have a tight lock on them (so that you can re-lock if needed for travel or storage, and be assured nothing will leak)!

1. please hold the dip tube (straw like portion) in one hand, just below where the pump sticks out from under the threaded cap, and place your other hand on the top of the pump (that dispenses product).
2. twist the hand on the top portion of the pump (where product dispenses) away from you, and the hand on the dip tube/just under the threaded portion of the lid towards you.

safety information:

avoid contact with eyes.

key ingredients

• bond fortifying technology: helps target + strengthen the bonds
  in hair most prone to breakage due to environmental stressors, heat, chemical treatments, + more.
• plant butters + vegan proteins: rich in nutrients like omega fatty acids, vitamins, minerals + can provide keratin-like benefits from a plant source.
• sea buckthorn: known as 1 of earth’s most potent, omega-rich plant sources, this superfruit berry nourishes strands, scalp + skin while restoring lipids in the hair to help increase shine, manageability, softness + strength.

full ingredients

Water/Aqua/Eau, Sodium C14-16 Olefin Sulfonate, Cocamidopropyl Betaine, Glycerin, Disodium Cocoamphodiacetate, PEG-7 Glyceryl Cocoate, Glyceryl Stearate, Hippophae Rhamnoides (Sea Buckthorn/Argousier) Fruit/Seed Oil, Borago Officinalis (Borage/Bourrache) Seed Oil, Persea Gratissima (Avocado/Avocat) Oil, Mangifera Indica (Mango/Mangue) Seed Butter, Butyrospermum Parkii (Shea/Karite) Butter, Hydroxypropyl Guar Hydroxypropyltrimonium Chloride, Lavandula Angustifolia (Lavender/Lavande) Flower Extract, Chamomilla Recutita (Matricaria/Matricaire) Flower Extract, Rosmarinus Officinalis (Rosemary/Romarin) Leaf Extract, Hydrolyzed Quinoa, Aminomethyl Propanol, Bis-PCA Dimethicone, Butylene Glycol, Sodium Gluconate, Disodium PEG-12 Dimethicone Sulfosuccinate, PEG-12 Dimethicone, PEG-150 Distearate, Polyquaternium-10, Polyquaternium-7, Polysorbate 20, Propylene Glycol, Sodium Methyl Cocoyl Taurate, Citric Acid, Dehydroacetic Acid, Benzyl Alcohol, Phenoxyethanol, Potassium Sorbate, Sodium Benzoate, Benzoic Acid, Fragrance/Parfum, Benzyl Benzoate, Hydroxycitronellal, Limonene

learn more about our ingredients here

please be aware that ingredient lists may change or vary from time to time. to confirm that an amika product is suitable for your personal use, please reference the list of ingredients that is included on your product packaging.

contains recycled material: 33.8 oz / 1 l and 9.2 oz / 275 ml contain post consumer recycled plastics (PCR). PCR has a lower impact compared to virgin plastics.

reduction strategy: 16.9 oz / 500 ml uses less material than our standard bottles. when combined with our forever bottles you support a refill model, which helps us produce less material overall.