normcore | signature shampoo

packed with nutrient-rich sea buckthorn, normcore signature shampoo leaves hair 7x more conditioned* and results in nourished + soft hair.

who it’s for

medium to thick hair types seeking nourishment.

why it’s special

it’s called ‘signature’ for a reason…packed with a cocktail of vitamins + antioxidants, this lathering shampoo results in clean, soft, + nourished hair.

• leaves hair 7x more conditioned*.
• coconut acid – provides excellent lathering + conditioning.
• 94% agree normcore signature shampoo gently cleanses hair without stripping moisture**.

*clinically proven when using shampoo + conditioner together as a system.

**based on a consumer at-home test of 51 participants.

• leaves hair 7x more conditioned*.
• coconut acid – provides excellent lathering + conditioning.
• 94% agree normcore signature shampoo gently cleanses hair without stripping moisture**.

*clinically proven when using shampoo + conditioner together as a system.

**based on a consumer at-home test of 51 participants.

1. massage a quarter-sized amount of normcore signature shampoo through wet hair focusing on the roots. rinse.
2. double cleanse. the first time to cleanse, and the second time to reap all the benefits this shampoo has to offer. fully rinse out.
3. for best results, follow with normcore signature conditioner or soulfood nourishing mask (sold separately).
4. use as part of your wash care routine.

liter pumps how-to:
the pumps will need to be opened/unlocked prior to putting them in your liter-sized bottles — these pumps have a tight lock on them (so that you can re-lock if needed for travel or storage, and be assured nothing will leak)!

1. please hold the dip tube (straw like portion) in one hand, just below where the pump sticks out from under the threaded cap, and place your other hand on the top of the pump (that dispenses product).
2. twist the hand on the top portion of the pump (where product dispenses) away from you, and the hand on the dip tube/just under the threaded portion of the lid towards you.

safety information:

avoid contact with eyes.

key ingredients

• coconut acid – helps to provide excellent lathering and conditioning.
• sea buckthorn – one of the most potent natural ingredients on the planet, this “superfruit” is one of the few known plant sources of the fatty-acid omega 7 typically found in fish oil. also rich in vitamin C + A and contains antioxidants making it the ultimate holy grail ingredient for hair and scalp.

*this product does not contain any direct gluten contributing ingredients. if you have allergies or sensitivities, please consult your doctor

full ingredients

Water/Eau/Aqua, Sodium Cocoyl Isethionate, Glycol Distearate, Cocamidopropyl Hydroxysultaine, Cocamidopropylamine Oxide, Hippophae Rhamnoides (Sea Buckthorn/Argousier) Fruit/Seed Oil, Coconut Acid, Sodium Isethionate, PEG-150 Distearate, Caprylyl Glycol, Guar Hydroxypropyltrimonium Chloride, Ethylhexylglycerin, Hexylene Glycol, Citric Acid, Sodium Chloride, Polyquaternium-7, Cocamidopropyl Betaine, Phenoxyethanol, Fragrance/Parfum, Benzyl Benzoate, Hydroxycitronellal, Limonene, Hexamethylindanopyran, Tetramethyl Acetyloctahydronaphthalenes

learn more about our ingredients here

please be aware that ingredient lists may change or vary from time to time. to confirm that an amika product is suitable for your personal use, please reference the list of ingredients that is included on your product packaging.

contains recycled material: 33.8 oz / 1 l, 9.2 oz / 275 ml, and 2 oz / 60 ml contain post consumer recycled plastics (PCR). PCR has a lower impact compared to virgin plastics.

reduction strategy: 16.9 oz / 500 ml uses less material than our standard bottles. when combined with our forever bottles you support a refill model, which helps us produce less material overall.